Privacy Policy

Apex Bookkeeping Ltd ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and disclose your personal data, and your rights in relation to the personal data we hold. This policy applies to personal data we collect through our website www.apexbooks.uk (the "Site") and our bookkeeping services.

​

Data We Collect

 

• We may collect and process the following data about you:

• Identity Data: name, business name, username or similar identifier, title, date of birth, and gender.

• Contact Data: billing address, business address, email address, and telephone numbers.

• Financial Data: bank account details, payment card details, and financial transactions.

• Transaction Data: details about payments to and from you and other details of services you have purchased from us.

• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

• Profile Data: username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.

• Usage Data: information about how you use our website and services.

• Marketing and Communications Data: your preferences in receiving marketing from us and your communication preferences.

•  

• How We Collect Data

• We use different methods to collect data from and about you including:

• Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:

• apply for our services;

• create an account on our website;

• subscribe to our service or publications;

• request marketing to be sent to you;

• give us feedback or contact us.

• Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.

•  

• Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties and public sources as set out below:

• Technical Data from analytics providers such as Google.

• Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services.

• Identity and Contact Data from publicly available sources such as Companies House.

•  

• How We Use Your Data

•  

• We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To perform the contract we are about to enter into or have entered into with you.

• To comply with a legal obligation

• For our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

• To send marketing communications where we have your consent.

•  

• Purposes for Which We Will Use Your Personal Data

•  

• We use personal data to:

• Provide and manage our bookkeeping services.

• Manage payments, fees, and charges.

• Collect and recover money owed to us.

• Manage our relationship with you, including notifying you about changes to our terms or privacy policy.

• Enable you to participate in a prize draw, competition, or complete a survey.

• Administer and protect our business and this website.

• Deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.

• Use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.

• Make suggestions and recommendations to you about services that may be of interest to you.

•  

• Disclosures of Your Personal Data

• We may share your personal data with:

• Service providers who provide IT and system administration services. Professional advisers including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.

•  HM Revenue & Customs, regulators, and other authorities who require reporting of processing activities in certain circumstances.